Brand Humanizer Through strategy, design, and content

Sabina De Crescentiis

Translating culture into strategy, design, and contet

If you want your brand to feel like inexplicably resonating with a piece of art, sound like 130 bpm, smell like the sodium-yellow glow of a European street at night, and talk like a glass of red wine in a thin stemmed, thin lipped glass, 
If you want your brand to feel like inexplicably resonating with a piece of art, sound like 130 bpm, smell like the sodium-yellow glow of a European street at night, and talk like a glass of red wine in a thin stemmed, thin lipped glass, 
& with people who like cool sh!t

brand humanizer & builder/ media curator / creative direction / vibe officiant / event curation

i work with brands whoSE

EXPERIENCE & IDENTITY

ARE the product.

Creative

content

partnerships

execution

campaigns

curating

Brand

Identities

visuals

media

Concepts &
experiences

Event

humanizing

Strategy

Strategy

consumer
behaviour

Selected Works

Offline Sessions x Billboard ft Noah Kahan & Mau P

Event Curation, Photography

Offline Sessions x Billboard ft Noah Kahan & Mau P

Event Curation, Photography

We're Not Really Strangers

Event Curation

We're Not Really Strangers

Event Curation

TATE MCRAE X NEUTROGENA

Campaign, Events, Content

TATE MCRAE X NEUTROGENA

Campaign, Events, Content

Before the Internet

End-to-end Brand Architecture

Before the Internet

End-to-end Brand Architecture

Wake Ups

Rebrand

Wake Ups

Rebrand

Before the Internet x Chris Stussy

Partnership Curation

Before the Internet x Chris Stussy

Partnership Curation

See all works

See all works

Offline Sessions x Billboard ft Noah Kahan & Mau P

Event Curation, Photography

We're Not Really Strangers

Event Curation

TATE MCRAE X NEUTROGENA

Campaign, Events, Content

Before the Internet

End-to-end Brand Architecture

Wake Ups

Rebrand

Before the Internet x Chris Stussy

Partnership Curation

See all works

See all works

Services

Services include: Brand strategy Brand positioning Messaging and tone of voice Creative direction Visual identity development Brand world-building Naming support Brand guidelines Launch direction

Brand

Services include: Brand strategy Brand positioning Messaging and tone of voice Creative direction Visual identity development Brand world-building Naming support Brand guidelines Launch direction

Brand

Services include: Social media strategy Content strategy Creative concepting Copywriting Content calendars Campaign rollout planning Short-form video ideation Photoshoot creative direction Asset planning Organic social management Community management guidance Content audits

Content

Services include: Social media strategy Content strategy Creative concepting Copywriting Content calendars Campaign rollout planning Short-form video ideation Photoshoot creative direction Asset planning Organic social management Community management guidance Content audits

Content

Services include: Brand identity design Social design systems Campaign design Presentation and pitch deck design Website creative direction Landing page design direction Event collateral Digital marketing assets Print collateral Menu design Packaging direction Visual refreshes

Design

Services include: Brand identity design Social design systems Campaign design Presentation and pitch deck design Website creative direction Landing page design direction Event collateral Digital marketing assets Print collateral Menu design Packaging direction Visual refreshes

Design

Services include: Event concept development Creative direction for events Guest experience design Brand activations Pop-up concepts Event identity and visual direction Run-of-show creative planning Event messaging and copy On-site touchpoint ideation Vendor and creative partner coordination Cultural programming support Experiential strategy

Events

Services include: Event concept development Creative direction for events Guest experience design Brand activations Pop-up concepts Event identity and visual direction Run-of-show creative planning Event messaging and copy On-site touchpoint ideation Vendor and creative partner coordination Cultural programming support Experiential strategy

Events

Services include: Brand photography Campaign photography Event photography Hospitality and lifestyle photography Portraits Creative editorial shoots Product photography Content photography for social Behind-the-scenes capture Visual storytelling Art direction and shot planning Photo selects and creative editing direction

jpegs

Services include: Brand photography Campaign photography Event photography Hospitality and lifestyle photography Portraits Creative editorial shoots Product photography Content photography for social Behind-the-scenes capture Visual storytelling Art direction and shot planning Photo selects and creative editing direction

jpegs

Services include: Partnership strategy Brand collaboration ideation Talent and influencer partnership concepts Event partnership development Outreach support Sponsorship deck input Collaboration packaging Co-branded concept development Partnership storytelling Experiential collaboration strategy Cultural alignment research Creative partner sourcing

Partnership Curation

Services include: Partnership strategy Brand collaboration ideation Talent and influencer partnership concepts Event partnership development Outreach support Sponsorship deck input Collaboration packaging Co-branded concept development Partnership storytelling Experiential collaboration strategy Cultural alignment research Creative partner sourcing

Partnership Curation

About me

What I do

i build Anthropomorphic brands.

My background

Originally from Toronto, I’ve been designing identities for 7+ years, starting out with small business, now working with startups, f500 companies, artists, and creative founders across north america and beyond

My approach

with a consumer behaviour education, My brain is wired for strategy. I start by figuring out who your brand actually needs to connect with, based on your goals. Then, I ask what a cool, awesome, & socially fluent human would say to win them over. From there, I build your brand, campaign, or event into that person through psychology, data, and science (and science never looked so good.)